The Importance of Video In Digital Marketing

Video marketing is flooding today's social media outlets and websites.

These days, almost any type of business can benefit from the production of a short video to introduce their products and services. Consumers are 64-85% more likely to purchase a product or service that has video representation. Studies have shown that consumers are 64-85% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.

Views and Conversions

There was once a time that attaching a picture of a product or service was enough. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks.

Providing this convenience to the consumer has proven to be a highly effective marketing technique.

75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.

It has been estimated that somewhere close to 75% of business professionals watch promotional videos frequently for relevant products and services they are interested in.At least half of the content is watched straight from YouTube.com. Of those that watch these online ads, half of them will end up visiting the promoted company's website. I've action ads are also more likely to be shared through social media outlets versus text based information. It's been recently rumoured that Facebook has updated its algorithm to favour video posts above all other types of content.

A business now has the ability to reach a larger view.

There was once a time that attaching a picture of a product or service was enough. While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks.

There was once a time that attaching a picture of a product or service was enough.

While images can most certainly enhance your business and communicate with a consumer, videos have a much further reaching effect on today's media driven culture. People are presented with so much information that they have to make a decision about what they take the time to read and view. Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks.

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