Jenny Down

General Manager

Jenny is the strategic bridge that connects clients, their goals and the wider team at The Joinary. Her passion lies in improving her client’s businesses through smart marketing campaigns and automation. This is backed by her ability to lead and grow high performing teams.


Michael Lucas

Head of Automation

Michael manages all things automation and integration at The Joinary. Got repetitive manual tasks? He can automate that. Accessing data across multiple programs? He can integrate that. With 15 years experience in eCommerce and digital marketing behind him, he understands the need to streamline processes and so you can focus on the important stuff.


Kristel Nisda

SEO Specialist

Kristel’s background in Information technology and interest in marketing led her to a career in SEO management where she has spent the last seven years honing her craft. Kristel has worked for a number of different businesses and specialises in on-page and off-page SEO, local SEO, technical SEO, advice on website structure, Google My Business (GMB) and content marketing.


David Sha

Automation Expert

David has a passion for coding and loves solving a prickly automation problem using his Python and C skills. One of David’s key strengths is his ability to think critically about his client’s problems which leads to clever and creative solutions. He’s currently completing a Bachelor of Science at Melbourne University.


Duncan McPherson


Duncan joins us from the wide world of scripting and software development and has a knack for inventing robust solutions to difficult problems. With a background in Javascript, Python, data management and system automation, your project is in experienced hands. In his spare time, Duncan can be found in the studio rocking out on his drum set.


Alex McCall

Junior Developer

Alex has recently transitioned from a career in sales to pursue his interest in software development - two skills that are rarely found together! Alex's strong analytical skills are paired with a passion for customer service which makes him the perfect fit for The Joinary. On weekends you can find him digging for new records, dining out and spending time with his greyhounds